In the $5 billion market of orthobiologics, Vitagel is a medical device used to restrict bleeding and facilitate healing using the patient's own biology. Combining microfibrillar collagen and thrombin with the patient's plasma produces an effective and safe hemostat. In an effort to showcase the benefits of this product, the reps requested a sales piece that would create a lasting impression with the doctors—something that would stick. Towers Design was brought on to concept and design a folder and sales sheets. By using lenticular printing on the inside spread a 3 dimensional story unfolded representing the hemostatic process. The client was very happy with the completed piece as it was an effective approach in memorably conveying their product.